Royce Hart

May 2007–Present | Web Designer/Developer
Strength By Design Corporation, New Braunfels, TX

• Developed custom content management systems using PHP and MySQL. Provided training and support, enabling non-technical staff to maintain site content.
• Collaborated with subject matter experts to develop a series of online classes. More than 80,000 classes were completed by site visitors within the first year.
• Redesigned client Web content. Used Dreamweaver to produce W3C-compliant XHTML 1.0 Strict and CSS documents. Tested documents using Mozilla Firefox with Web development extensions to produce Section 508-compliant code.
• Produced Web traffic analysis tools for online marketing campaigns.

Jan 2005–May 2007 | Web Designer/Developer | http://www.usfunds.com
U.S. Global Investors, San Antonio, TX

• Maintained corporate Web site and intranet content. Used Dreamweaver to produce W3C-compliant XHTML 1.0 Strict and CSS documents. Tested documents using Mozilla Firefox with Web development extensions to produce Section 508-compliant code.
• Redesigned corporate Web site. Web site lead generation more than doubled, page views increased 20%, and Web revenue increased 250%.
• Developed an aggressive podcasting program to promote U.S. Global Investors’ high-value informational reports. Resulted in thousands of downloads and top rankings in the iTunes Podcast directory. Search iTunes Podcasts for “mutual funds”, “global investor”, and many other mutual fund-related keywords to see the results.
• Produced animated ad banners and presentation materials with Flash and Photoshop.
• Collaborated with marketing and internal research teams to produce a weekly e-mail newsletter with a large subscriber base. Managed e-mail campaigns with LISTSERV.
• Built event signup system for Webcasts using ASP/VBScript, Access and SQL Server.
• Studied internal processes and proposed software changes to improve operating efficiency and customer service. Implemented those changes using ASP/VBScript, Access, and SQL Server.
• Debugged and cleaned up undocumented ASP code.

2002–May 2007 | Web Designer/Developer | http://www.roycehart.com
New Braunfels, TX

• Developed e-commerce and informational Web sites for small businesses. Used Dreamweaver to produce W3C-compliant XHTML 1.0 and CSS documents. Tested documents using Mozilla Firefox with Web development extensions. Used Section 508-compliant design and coding practices to meet usability standards.
• Coded custom, database-driven e-commerce Web sites using JavaScript, MySQL and PHP, utilizing SSL encryption for data security.
• Produced optimized Web graphics using Flash, Photoshop, digital photography, flatbed scanners, and traditional media (drawings, paintings, collages). Achieved fast-loading, attractive Web pages.
• Provided search engine optimization services. Used WebPosition Gold Pro software to optimize page content and to assess the effectiveness of search engine marketing campaigns. Coded search engine-friendly pages that achieved client objectives.
• Developed and implemented targeted opt-in direct e-mail campaigns to support Web site marketing efforts. Coded customized lead generation forms, providing clients with self-maintaining, qualified lead lists.
• Provided complete corporate newsletter service. Managed newsletter production from concept to completion. Provided a secure Web site for contributing writers. Performed editing, digital photography, layout, list management, delivery to print, presort and final mailing. Used Access, Excel, MySQL, PageMaker, and PHP.

2000–2002 | Communications Designer | http://www.scooterstore.com
The SCOOTER Store, Inc., New Braunfels, TX

• Redesigned corporate Web site and performed search engine optimization. Lead generation jumped from a handful of qualified leads per month to producing well over $1 million in revenue per quarter.
• Created multimedia training materials for remote offices. Used Flash, Photoshop, and Premiere to produce a variety of informative and educational CD mailers.
• Designed the corporate intranet and Internet Web sites. Used Dreamweaver, Flash, Illustrator, JavaScript, Photoshop, and digital photography.
• Produced an interactive construction timeline for the new corporate headquarters using Flash and ActionScript. Collaborated to develop custom Flash applications for a conference room reservation tool and several contests. Maintained online reporting system to chart progress toward quarterly corporate goals.
• Collaborated with marketing staff artists and internal clients to design themed quarterly rally materials and site content. Produced logos printed on t-shirts, posters, flyers, and stationery for themed special events.
• Produced poster art illustrating progress toward departmental goals. Produced a variety of movie posters with retouched photos of management in starring roles. Utilized digital photography, flatbed scanners, Illustrator, Photoshop, and large-format inkjet printers.
• Videotaped and edited materials for presentation on the “Star Network”, a private television network of plasma displays spanning all three floors of the corporate headquarters. Utilized Flash, Photoshop and Premiere to produce artwork and animations for video presentations.

2000 | Web Designer | http://www.scooterstore.com
RHI Consulting, Inc., San Antonio, TX (Contract at The SCOOTER Store)

• Designed and developed the corporate intranet and Internet Web sites. Used Dreamweaver, Flash, FrontPage, JavaScript, Photoshop, and digital photography.
• Produced icons and logo for new business software application. Logo was later embroidered on company shirts for the software development team.
• Collaborated with marketing staff artists and internal clients to design themed quarterly rally materials and site content. Produced logos printed on t-shirts, posters, flyers, and stationery for themed special events.
• Designed a mascot for the company's direct sales division using Flash. Collaborated to animate the mascot for the division's public Web site.

1998–2000 | Web Developer | http://www.focusdirect.com
FOCUS Direct, Inc., San Antonio, TX

• Developed and maintained the public Web sites for the company and its subsidiary. Used Access, ASP, Flash, FrontPage, and JavaScript.
• Created original artwork for the corporate Web site. Used digital photography, stock artwork and Photoshop.
• Collaborated with internal and outsourced design teams.