Royce Hart

May 2007–August 2009 | Web Designer/Developer | http://www.TexasWIC.org
Strength By Design Corporation, New Braunfels, TX
Corp-to-Corp Contract with Texas Department of State Health Services / WIC

• Consulted with subject matter experts at Texas Women, Infants and Children (WIC) Program to develop TexasWIC.org, a Section 508-compliant participant website to provide WIC participants with 24/7 access to nutrition education and enhanced services. More than 225,000 lessons were completed by 160,000+ WIC clients within the first 24 months. Lessons had an eighty percent average completion rate and more than seventy percent of site visitors became registered users. Client feedback was overwhelmingly positive.

“This is the greatest thing that the WIC program has introduced... THANKS SO MUCH THIS IS A LIFE SAVER.”
– TexasWIC.org user

• Collaborated with another developer to create a ZIP Code clinic locator utilizing Yahoo! and Google Map APIs.
• Consulted with WIC to develop an online plan management system for 70+ local agencies to expedite preparation, state review and approval of annual plans for nutrition education, breastfeeding, and staff training. The system allows WIC local agency staff to revise and update their plans throughout the year, and WIC state agency staff may easily generate reports based upon the data entered into the system.
• Consulted with Texas WIC to develop an online ordering system for 70+ local agencies to order supplies and materials from a central warehouse.

Jan 2005–May 2007 | Web Designer/Developer | http://www.usfunds.com
U.S. Global Investors, San Antonio, TX

• Maintained corporate Web site and intranet content. Used Dreamweaver to produce W3C-compliant XHTML 1.0 Strict and CSS documents. Tested documents using Mozilla Firefox with Web development extensions to produce Section 508-compliant code.
• Redesigned corporate Web site. Web site lead generation more than doubled, page views increased 20%, and Web revenue increased 250%.
• Developed an aggressive podcasting program to promote U.S. Global Investors’ high-value informational reports. Resulted in thousands of downloads and top rankings in the iTunes Podcast directory. Search iTunes Podcasts for “mutual funds”, “global investor”, and many other mutual fund-related keywords to see the results.
• Produced animated ad banners and presentation materials with Flash and Photoshop.
• Collaborated with marketing and internal research teams to produce a weekly e-mail newsletter with a large subscriber base. Managed e-mail campaigns with LISTSERV.
• Built event signup system for Webcasts using ASP/VBScript, Access and SQL Server.
• Studied internal processes and proposed software changes to improve operating efficiency and customer service. Implemented those changes using ASP/VBScript, Access, and SQL Server.
• Debugged and cleaned up undocumented ASP code.

2002–May 2007 | Web Designer/Developer | http://www.roycehart.com
New Braunfels, TX

• Developed e-commerce and informational Web sites for small businesses. Used Dreamweaver to produce W3C-compliant XHTML 1.0 and CSS documents. Tested documents using Mozilla Firefox with Web development extensions. Used Section 508-compliant design and coding practices to meet usability standards.
• Coded custom, database-driven e-commerce Web sites using JavaScript, MySQL and PHP, utilizing SSL encryption for data security.
• Produced optimized Web graphics using Flash, Photoshop, digital photography, flatbed scanners, and traditional media (drawings, paintings, collages). Achieved fast-loading, attractive Web pages.
• Provided search engine optimization services. Used WebPosition Gold Pro software to optimize page content and to assess the effectiveness of search engine marketing campaigns. Coded search engine-friendly pages that achieved client objectives.
• Developed and implemented targeted opt-in direct e-mail campaigns to support Web site marketing efforts. Coded customized lead generation forms, providing clients with self-maintaining, qualified lead lists.
• Provided complete corporate newsletter service. Managed newsletter production from concept to completion. Provided a secure Web site for contributing writers. Performed editing, digital photography, layout, list management, delivery to print, presort and final mailing. Used Access, Excel, MySQL, PageMaker, and PHP.

2000–2002 | Communications Designer | http://www.scooterstore.com
The SCOOTER Store, Inc., New Braunfels, TX

• Redesigned corporate Web site and performed search engine optimization. Lead generation jumped from a handful of qualified leads per month to producing well over $1 million in revenue per quarter.
• Created multimedia training materials for remote offices. Used Flash, Photoshop, and Premiere to produce a variety of informative and educational CD mailers.
• Designed the corporate intranet and Internet Web sites. Used Dreamweaver, Flash, Illustrator, JavaScript, Photoshop, and digital photography.
• Produced an interactive construction timeline for the new corporate headquarters using Flash and ActionScript. Collaborated to develop custom Flash applications for a conference room reservation tool and several contests. Maintained online reporting system to chart progress toward quarterly corporate goals.
• Collaborated with marketing staff artists and internal clients to design themed quarterly rally materials and site content. Produced logos printed on t-shirts, posters, flyers, and stationery for themed special events.
• Produced poster art illustrating progress toward departmental goals. Produced a variety of movie posters with retouched photos of management in starring roles. Utilized digital photography, flatbed scanners, Illustrator, Photoshop, and large-format inkjet printers.
• Videotaped and edited materials for presentation on the “Star Network”, a private television network of plasma displays spanning all three floors of the corporate headquarters. Utilized Flash, Photoshop and Premiere to produce artwork and animations for video presentations.

2000 | Web Designer | http://www.scooterstore.com
RHI Consulting, Inc., San Antonio, TX (Contract at The SCOOTER Store)

• Designed and developed the corporate intranet and Internet Web sites. Used Dreamweaver, Flash, FrontPage, JavaScript, Photoshop, and digital photography.
• Produced icons and logo for new business software application. Logo was later embroidered on company shirts for the software development team.
• Collaborated with marketing staff artists and internal clients to design themed quarterly rally materials and site content. Produced logos printed on t-shirts, posters, flyers, and stationery for themed special events.
• Designed a mascot for the company's direct sales division using Flash. Collaborated to animate the mascot for the division's public Web site.

1998–2000 | Web Developer | http://www.focusdirect.com
FOCUS Direct, Inc., San Antonio, TX

• Developed and maintained the public Web sites for the company and its subsidiary. Used Access, ASP, Flash, FrontPage, and JavaScript.
• Created original artwork for the corporate Web site. Used digital photography, stock artwork and Photoshop.
• Collaborated with internal and outsourced design teams.